Project Description

[fullwidth background_color=”” background_image=”” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ background_repeat=”no-repeat” background_position=”left top” video_url=”” video_aspect_ratio=”16:9″ video_webm=”” video_mp4=”” video_ogv=”” video_preview_image=”” overlay_color=”” overlay_opacity=”0.5″ video_mute=”yes” video_loop=”yes” fade=”no” border_size=”0px” border_color=”” border_style=”solid” padding_top=”0″ padding_bottom=”20″ padding_left=”0″ padding_right=”0″ hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”no” menu_anchor=”” class=”” id=””][separator style_type=”none” top_margin=”-45″ bottom_margin=”” sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]

Top sites continue to update the way businesses can improve their online visibility. As we track these updates, we continue to fine-tune how your Visibility Score is calculated.

Popular sites like Google, Yelp, Facebook and TripAdvisor are among the top listings Merchant Centric monitors for your business, but that’s not all. Also included, are business listing and review sites like SeniorAdvisor, OpenTable and Caring.com, that cater to specific business categories.

Your Visibility Score represents how well your listings on these top sites attract customers to your business. The status of each of your listings is what determines your Visibility Score, which has a significant impact on your Marketing Score.

To see your current Visibility Score, visit your Competition page.

You can see how many business listings have the following statuses: Missing, Weak, Good or Excellent. Also, see whether you have Duplicate listings or Inconsistencies with your Master Listing.

To dive deeper and see the status of each listing, go to your Visibility page using the linked panel ( ).

Merchant Centric’s formula to determine a listing’s status is unique to each top site. As each site evolves and is fast to make changes, so is Merchant Centric. When these changes happen, you should not get discouraged if statuses or scores take a dip. This only means there is now more room for improvement in attracting customers.

This also means that Merchant Centric is ready to help you take full advantage of the top site updates. We are always here to help you optimize your business listings so you can get more customers and increase revenue.

Let’s take a closer look at the three main statuses that define your business listings.

Weak

These are listings that are missing basic information. This includes business name, address, phone number or hours. Missing any of one of these important listing details, puts a business at a huge disadvantage.

Businesses with such Weak listings not only have a poor chance of getting found, but if found, have a decreased opportunity to attract new customers to their businesses.

Good

Listings with only basic information will still struggle to help a business get customers. Of course, this is better than having a missing or Weak listing, but it’s not enough to stand up against most competitors. This is similar to a business being on the third page in a Google search instead of the tenth. Just because three is better than ten, and Good is better than Weak, doesn’t mean the business is reaching its full potential at being found online.

Such listings, that contain basic information in need of improvement, are considered Good. If the listing happens to get found, the customer will at least know how to contact or visit the business. Whether the customer is actually enticed to choose the business, is the difference between Good and Excellent.

Excellent

Photos, reviews, descriptions and categories are what help make a listing Excellent. The tricky part is knowing what the requirements are for each top site.

For instance, to have an Excellent Google listing, you must have a certain amount of reviews. Or, to have an Excellent Yelp listing, you must have a certain amount of photos.

Each site is different, so you should make sure you take advantage of all available business listing features. It can make the difference in being a customer’s first choice, or never being a choice at all. Luckily for you, Merchant Centric has you covered.

Get Help

Don’t lose valuable hours trying to fix and enhance listings on your own. Partner with our skilled experts for business listing setup and optimization. Let us save you time and put you in control of your business listings.

Partner Pro

[checklist icon=”fa-check” iconcolor=”” circle=”” circlecolor=”” size=”18px” class=”” id=””]
[li_item icon=””]We help you claim and control your listings[/li_item]
[li_item icon=””]We add and enhance your listings [/li_item]
[li_item icon=””]We remove or merge duplicate listings[/li_item]
[li_item icon=””]We select competitors for you to track [/li_item]
[li_item icon=””]We show you how to reply to reviews[/li_item]
[/checklist]
[separator style_type=”none” top_margin=”10″ bottom_margin=”0″ sep_color=”” border_size=”” icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” class=”” id=””]
[button link=”javascript:sendEventAndGoto(‘partner-pro’,’knowledge-base-visbility-score’)” color=”default” size=””  type=”” shape=”” target=”_self” title=”” gradient_colors=”|” gradient_hover_colors=”|” accent_color=”” accent_hover_color=”” bevel_color=”” border_width=”1px” icon=”” icon_position=”left” icon_divider=”no” modal=”” animation_type=”0″ animation_direction=”left” animation_speed=”1″ alignment=”” class=”” id=””]Request Partner Pro[/button]